Cannondale Case Study 1. Dominant characteristics of the mountain bike song Many firms; existence of close substitutes; demand is elastic with take to price Some significant barriers to entry and exit increase differentiation & technological innovation Large capitol investment & change advantages 2. There is a great deal of competition in this persistence. Cannondale is only involved in the high-performance segment of the application. In this particular industry, the strongest of Porter?s five forces of competition is nemesis of substitutes between competitors.
If a Specialized bike is priced higher than a Mongoose, with no apparent advantage, a consumer will have no problem purchasing the Mongoose. On the other end of the spectrum, the weakest hawkish force would be threat to entry. Companies looking to enter into this industry would need a substantial capitol investment, as well as access to worldwide distribution channels. The i...If you want to get a full essay, order it on our website:
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