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GIORDANO INTERNATIONAL EXPANSION ABSTRACT Giordano is one of Asias near productive retailers, with operations in East Asia, Southeast Asia and the centre East. The victory of Giordano was attributed to factors such as providing excellent client service, rationality consumers take and wants, stringent selection and training of staff, short excogitate to action cycles, and extremely good inventory control and ecstasy all over. With a vigorous emphasis on customer service and value-formoney, Giordano was able to cross off itself from its competitors. The question is, how layabout Giordano maintain its competitive emolument in future? Amidst increasingly stronger competitors and changing industry conditions, Giordano had to critically prise its sources of competitive advantage and key mastery factors, and perhaps to image repositioning itself in current and new markets. Furthermore, Giordano needed to poke into which key succeeder factors could be maintained or regul ar strengthened, and which of its key success factors would likely to be eroded over the coming years. Furthermore, Giordano had to overturn whether, and if yes, how its key success factors could be transferred to other country markets that it plotted to enter.

TEACHING OBJECTIVES: This exercise is suited for a retailing or services merchandising/management course. It show ups the powerfulness of a tight-fitting integration of marketing, operations and human vision management to give up value-for-money. Specifically, it can be used for the pursuit teaching objectives: From a marketing perspective, this case can be used to demonstrate the successful integration of a scheme based on service-orientation, value-for-money positi! oning and aggressive advertising and promotions. From a management perspective, the case can be used to play up how the marketing strategy is being delivered through a light up focus on service staff (selection, training and motivation) and operations (logistics, IT and communications), combined with...If you want to get a full essay, tribal sheikh monde it on our website: OrderEssay.net

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