Breadtalk

1.0 Introduction The Breadtalk Group founded as a intellectual nourishment and beverage means in Singapore in 2000 and listed on the SGX in 2003. It has speedily expanded to become a distinctive family unit discolouration owner that has established its mark on the populace do with its bakery, restaurant and food atrium footprints. Its brand portfolio comprises BreadTalk®, Toast Box, Food Republic, blast Tai Fung, The Icing Room, RamenPlay and Carls Jr in chinaware (Breadtalk.com, 2012). bakehouse contri unlessed 52.2% to overall Breadtalk Group revenue, recording sales of S$158.1 gazillion (including S$21.1 million from franchise income), an increase of 22.2% from 2009 (Breadtalk.com, 2012). This was largely get by venthole expansion and partly contributed by higher(prenominal) like store sales in Singapore and Hong Kong. increment in franchise revenue was mainly attributable to go on developing in royalty fee income in tandem bicycle with expanding franchis e network The objective this report is to better attend BreadTalk afoot(predicate) situational environment, its current strategies and propose recommendation to continue expand and suppuration locally and internationally. 2.0 Company Background The principal subsidiary, BreadTalk Pte Ltd, is a tete-a-tete contain company incorporated in Singapore at a lower place the Companies behave on 24 April 2000. It was founded by Dr.

George Quek, Chairman and Katherine Lee, deputy sheriff Chairman. The foremost BreadTalk retail outlet commenced business on 1 July 2000 at Parco Bugis Junction. As the operations continued to grow, and in preparation for the franchising plans, it sets u p the central kitchen and shifted the corpor! ate headquarters to KA FoodLink, Kampong Ampat in phratry 2001 (Breadtalk.com, 2012). Initially, BreadTalk outlets offer about 50 varieties of bread, buns and cakes, but this has giving over 150 varieties today. In 2003, BreadTalk Group hold is listed on Sesdaq, on the Singapore Exchange. First overseas outlet opens in Jakarta, Indonesia and PRCs Headquarters was set up and opens first...If you requisite to get a full essay, order it on our website: OrderEssay.net

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