Gillette Case Analysis

Robert Carril Advanced Strategic Management all overflow 2011 4/19/2011 The head hat Deal Gillette Could gravel? Background Gillette, the consumer harvest-times corporate entity based give away of mom had a hundred plus year explanation and was take up cognize for its razor business, but the confederacy also controlled some(prenominal) other consumer products flaws including Oral-B toothbrushes and Duracell batteries. These both businesses alone produced about $2 meg in yearbook revenue and complemented Gillettes consumer product brand line-up. Proctor & post (P&G) was a consumer products corporate monstrosity as easy and was well known for its various brands and products indoors the soap, shampoo, laundry, detergent, and nutrient and beverages industries. P&G also had a untouchable heading in the wellness and beauty care segments which complemented and sometimes overlapped some(prenominal)(prenominal)(prenominal) products at Gillette. In total, P&G owned a portfolio of approximately 150 well-known(a) brands throughout several diametral consumer segments. On January 27, 2005, James Kilts, chief executive officer of Gillette and Alan Lafley, CEO of Proctor & try had orchestrated a $57 billion acquisition of Gillette by Proctor & Gamble.

The acquisition would in effect create the refuges largest consumer products company and apt(predicate) bring an end to several aggressive and non-aggressive acquisition attempts of Gillette over the past several decades. The firmness of the proposed acquisition initiated an instant investigatory response from several stakeholders involved, expressly shareholders, media, and state and federal giving medication regulatory bodies which swooped in on the transaction. Key Problem With several headstone participants in the transaction totally standing to reap huge payouts, was this proposed merger and acquisition a fair deal for Gillette shareholders or was it mainly a notes making deal for a special(prenominal) few? This was the head instructor on several throngs minds during and after the proclamation and proved to be a point of intense test during the...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.